{"id":337,"date":"2026-09-10T08:14:24","date_gmt":"2026-09-10T08:14:24","guid":{"rendered":"https:\/\/www.muvecreative.sk\/?p=337"},"modified":"2026-09-14T13:52:33","modified_gmt":"2026-09-14T13:52:33","slug":"nestacilo-dostat-veterinarov-na-instagram-potrebovali-sme-ich-dostat-na-kurz","status":"publish","type":"post","link":"https:\/\/www.muvecreative.sk\/index.php\/2026\/09\/10\/nestacilo-dostat-veterinarov-na-instagram-potrebovali-sme-ich-dostat-na-kurz\/","title":{"rendered":"Nesta\u010dilo dosta\u0165 veterin\u00e1rov na Instagram. Potrebovali sme ich dosta\u0165 na kurz."},"content":{"rendered":"\t\t
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Ako sme pre odborn\u00e9 veterin\u00e1rne kurzy prepojili obsah, Meta Ads a emailing do jedn\u00e9ho syst\u00e9mu, ktor\u00fd budoval zna\u010dku aj pred\u00e1val<\/strong>.<\/h1>\n\n

Klient pon\u00faka praktick\u00e9 hands-on vzdel\u00e1vanie pre veterin\u00e1rov. To je ve\u013emi \u0161pecifick\u00e9 publikum a z\u00e1rove\u0148 produkt, pri ktorom sa \u010dlovek nerozhodne po tom, \u010do raz uvid\u00ed pekn\u00fd pr\u00edspevok na Instagrame. Kurzy predstavuj\u00fa vy\u0161\u0161iu invest\u00edciu, vy\u017eaduj\u00fa d\u00f4veru v lektorov aj samotn\u00fa zna\u010dku a oslovuj\u00fa relat\u00edvne \u00fazku profesion\u00e1lnu komunitu.<\/p>\n\n

Preto sme od za\u010diatku vedeli jednu vec, \u017ee soci\u00e1lne siete samy osebe nesta\u010dia.<\/strong><\/p>\n\n

Namiesto jednotliv\u00fdch kan\u00e1lov sme vytvorili jeden syst\u00e9m<\/h2>\n\n

\u010cast\u00fd probl\u00e9m marketingu je, \u017ee ka\u017ed\u00e1 aktivita \u017eije vlastn\u00fdm \u017eivotom. Na Instagram sa tvor\u00ed obsah, PPC \u0161pecialista spust\u00ed reklamy, raz za \u010das sa odo\u0161le newsletter. Technicky sa marketing rob\u00ed, ale jednotliv\u00e9 \u010dasti spolu pr\u00edli\u0161 nekomunikuj\u00fa a pri tomto projekte sme to postavili opa\u010dne.<\/p>\n\n

Soci\u00e1lne siete, reklama aj email mali vlastn\u00fa \u00falohu, ale smerovali k rovnak\u00e9mu v\u00fdsledku: dosta\u0165 relevantn\u00e9ho veterin\u00e1ra od prv\u00e9ho kontaktu so zna\u010dkou a\u017e k prihl\u00e1seniu na kurz.<\/strong><\/p>\n\n

Na soci\u00e1lnych sie\u0165ach sme tvorili odborn\u00fd obsah v angli\u010dtine a komunikovali jednotliv\u00e9 kurzy. Meta Ads n\u00e1m umo\u017enili dosta\u0165 ponuku pred nov\u00e9 publikum na \u010deskom trhu a n\u00e1sledne znovu oslovi\u0165 \u013eud\u00ed, ktor\u00ed u\u017e so zna\u010dkou pri\u0161li do kontaktu. Email pracoval s publikom, ktor\u00e9 zna\u010dku poznalo, bolo ove\u013ea bli\u017e\u0161ie k rozhodnutiu a pr\u00e1ve medzi t\u00fdmito bodmi za\u010dali vznika\u0165 zauj\u00edmav\u00e9 v\u00fdsledky.<\/p>\n\n

\"\"<\/figure>\n\n

Najsk\u00f4r sme potrebovali spr\u00e1vnych \u013eud\u00ed<\/h2>\n\n

V marci zv\u00fd\u0161il Instagram svoj dosah o 306 %<\/strong> a pribudlo 88 nov\u00fdch followerov<\/strong>. Samotn\u00fd rast followerov v\u0161ak nebol cie\u013e. Podstatnej\u0161ie bolo, \u017ee sa obsah dost\u00e1val k relevantn\u00e9mu odborn\u00e9mu publiku a reklamy dok\u00e1zali \u013eud\u00ed pos\u00fava\u0165 ku konkr\u00e9tnym kurzom.<\/p>\n\n

Pri takto \u00fazko zameranom produkte toti\u017e nem\u00e1 ve\u013ek\u00fd v\u00fdznam oslovi\u0165 st\u00e1tis\u00edce n\u00e1hodn\u00fdch \u013eud\u00ed. Ove\u013ea d\u00f4le\u017eitej\u0161ie je dosta\u0165 komunik\u00e1ciu pred men\u0161iu skupinu t\u00fdch spr\u00e1vnych.<\/p>\n\n

Potom pri\u0161li predaje<\/h2>\n\n

V apr\u00edli dosiahli Meta Ads ROAS 7,52\u00d7<\/strong>, teda ka\u017ed\u00e9 euro investovan\u00e9 do reklamy prinieslo viac ne\u017e sedemn\u00e1sobn\u00fa hodnotu n\u00e1kupov.<\/p>\n\n

E\u0161te zauj\u00edmavej\u0161\u00ed bol remarketing, pri ktorom hodnota jedn\u00e9ho n\u00e1kupu presiahla reklamn\u00fd n\u00e1klad na jeho z\u00edskanie viac ne\u017e 50-n\u00e1sobne<\/strong>.<\/p>\n\n

Nebolo to preto, \u017ee by remarketing bol nejak\u00fd tajn\u00fd trik, ale preto, \u017ee oslovoval \u010dloveka, ktor\u00fd u\u017e zna\u010dku poznal a bol ove\u013ea bli\u017e\u0161ie k rozhodnutiu. Presne tu sa ukazuje rozdiel medzi reklamou ako izolovanou aktivitou a reklamou ako s\u00fa\u010das\u0165ou \u0161ir\u0161ej komunik\u00e1cie.<\/p>\n\n

Jeden siln\u00fd mesiac e\u0161te ni\u010d nedokazuje<\/h2>\n\n

Apr\u00edlov\u00fd v\u00fdsledok vyzeral v\u00fdborne. Nechceli sme v\u0161ak postavi\u0165 case study na jednom vydarenom mesiaci.<\/p>\n\n

V j\u00fali kampane priniesli \u010fal\u0161ie n\u00e1kupy a v\u00fdsledn\u00fd ROAS bol 4,11\u00d7<\/strong>. Z\u00e1rove\u0148 sa organick\u00fd dosah Instagramu zv\u00fd\u0161il o 182 %<\/strong>.<\/p>\n\n

V\u00fdkon reklamy teda neexistoval oddelene od zna\u010dky. Popri predaji kurzov sa \u010falej budovalo publikum, vidite\u013enos\u0165 a d\u00f4vera v samotn\u00fa zna\u010dku.<\/p>\n\n

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A medzi Instagramom a n\u00e1kupom bol e\u0161te jeden d\u00f4le\u017eit\u00fd kan\u00e1l<\/h2>\n\n

Email.<\/p>\n\n

Niektor\u00e9 newslettery dosahovali mieru otvorenia medzi 45 a\u017e 55 %<\/strong>. Samostatn\u00e9 emailov\u00e9 kampane z\u00e1rove\u0148 prin\u00e1\u0161ali merate\u013en\u00e9 objedn\u00e1vky kurzov a pr\u00e1ve pri podobnom type produktu je tento kan\u00e1l d\u00f4le\u017eit\u00fd.<\/p>\n\n

\u010clovek m\u00f4\u017ee zna\u010dku objavi\u0165 cez reklamu, pozrie\u0165 si jej obsah, pre\u010d\u00edta\u0165 si inform\u00e1cie o kurze a od\u00eds\u0165. O tom, \u010di si produkt alebo slu\u017ebu k\u00fapi, sa m\u00f4\u017ee rozhodn\u00fa\u0165 a\u017e o nieko\u013eko dn\u00ed po \u010fal\u0161om kontakte. Marketing preto nem\u00f4\u017eeme hodnoti\u0165 iba pod\u013ea toho, ktor\u00fd kan\u00e1l dostal posledn\u00fd klik pred n\u00e1kupom.<\/p>\n\n

Najzauj\u00edmavej\u0161\u00edm v\u00fdsledkom preto nie je ROAS 7,52\u00d7<\/h2>\n\n

Je n\u00edm sp\u00f4sob, ak\u00fdm jednotliv\u00e9 \u010dasti marketingu spolupracovali.<\/p>\n\n

Obsah budoval zna\u010dku a d\u00f4veru.<\/strong>
Reklama priv\u00e1dzala nov\u00e9 relevantn\u00e9 publikum a podporovala predaj kurzov.<\/strong>
Remarketing pracoval s \u013eu\u010fmi, ktor\u00ed u\u017e prejavili z\u00e1ujem.<\/strong>
Email zost\u00e1val v kontakte s publikom, ktor\u00e9 u\u017e zna\u010dku poznalo.<\/strong><\/p>\n\n

Ka\u017ed\u00fd kan\u00e1l robil nie\u010do in\u00e9, ale v\u0161etky pracovali pre rovnak\u00fd cie\u013e. A presne tak sa na marketing pozer\u00e1me v MuVe creative. Nie sme v\u00fdroba pr\u00edspevkov do feedu. Tvor\u00edme komunik\u00e1ciu zna\u010dky, v ktorej m\u00e1 ka\u017ed\u00fd v\u00fdstup a ka\u017ed\u00fd kan\u00e1l svoj d\u00f4vod.<\/p>\n\n

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\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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M\u00e1 podobn\u00fd pr\u00edstup zmysel aj pre va\u0161u zna\u010dku?<\/h2>\t\t\t\t
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Vypl\u0148te formul\u00e1r a ozveme sa v\u00e1m. Na kr\u00e1tkom calle si n\u00e1sledne prejdeme, ako dnes rie\u0161ite marketing a kde vid\u00edme najv\u00e4\u010d\u0161\u00ed priestor na zlep\u0161enie. Potom budete vedie\u0165, \u010di m\u00e1 zmysel pokra\u010dova\u0165 \u010falej.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\tChcem vyplni\u0165 formul\u00e1r\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Ako sme pre odborn\u00e9 veterin\u00e1rne kurzy prepojili obsah, Meta Ads a emailing do jedn\u00e9ho syst\u00e9mu, ktor\u00fd budoval zna\u010dku aj pred\u00e1val. Klient pon\u00faka praktick\u00e9 hands-on vzdel\u00e1vanie pre veterin\u00e1rov. To je ve\u013emi \u0161pecifick\u00e9 publikum a z\u00e1rove\u0148 produkt, pri ktorom sa \u010dlovek nerozhodne po tom, \u010do raz uvid\u00ed pekn\u00fd pr\u00edspevok na Instagrame. Kurzy predstavuj\u00fa vy\u0161\u0161iu invest\u00edciu, vy\u017eaduj\u00fa d\u00f4veru […]<\/p>\n","protected":false},"author":1,"featured_media":367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.muvecreative.sk\/index.php\/wp-json\/wp\/v2\/posts\/337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.muvecreative.sk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.muvecreative.sk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.muvecreative.sk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.muvecreative.sk\/index.php\/wp-json\/wp\/v2\/comments?post=337"}],"version-history":[{"count":14,"href":"https:\/\/www.muvecreative.sk\/index.php\/wp-json\/wp\/v2\/posts\/337\/revisions"}],"predecessor-version":[{"id":410,"href":"https:\/\/www.muvecreative.sk\/index.php\/wp-json\/wp\/v2\/posts\/337\/revisions\/410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.muvecreative.sk\/index.php\/wp-json\/wp\/v2\/media\/367"}],"wp:attachment":[{"href":"https:\/\/www.muvecreative.sk\/index.php\/wp-json\/wp\/v2\/media?parent=337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.muvecreative.sk\/index.php\/wp-json\/wp\/v2\/categories?post=337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.muvecreative.sk\/index.php\/wp-json\/wp\/v2\/tags?post=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}